Nitro Fitness
Nitro Fitness: a gym site that turns visitors into members
Evansville's hardest-working 24/7 gym, owned by Eric and Crista Schmidt. A bold, mobile-first site built around two actions: claim a free 7-day pass or book a tour.
The challenge
Nitro is locally owned and up against big-box chains. Its real edge is 24/7 access, specialty equipment you can't find elsewhere in Evansville, and owners with four decades in the sport, but none of that was turning into memberships online. Eric's contest-prep coaching business also needed a home of its own.
The approach
We built a high-energy site in Nitro's red and black around two clear next steps: a no-card free 7-day pass and a 15-minute facility tour, both feeding the gym's lead list. Membership became one simple offer, $35 a month with a 12-month rate lock. Eric and Crista's story sits front and center, and Eric's King of the Jungle coaching got its own page with pricing, an inquiry form and a client portal for check-ins.
What we built
Built to turn visitors into members.
01
A hero that hits like a pre-workout
Big condensed type, Nitro red and real gym footage. Two buttons, free trial or a tour, so every visitor has a next step.
02
Why Nitro, in six seconds
24/7 access, specialty equipment, personal training, locally owned, the shake bar and the 12-month rate lock, laid out as a scannable grid.
03
The owners up front
Eric and Crista Schmidt's story builds trust a big-box gym can't: four decades in the sport, run by people who live in Evansville.
04
Free trial and tours that capture leads
A no-card 7-day pass and a tour booker with preferred times, both feeding the gym's lead list instead of a phone that rings out.
05
One membership, one price
$35 a month with a 12-month rate lock, shown plainly with a Join Now button. No tiers to compare, no big-box fine print.
06
A coaching business inside the gym
Eric's contest-prep and lifestyle coaching gets its own page, pricing and inquiry form, plus a client portal for check-ins.
Deliverables
The results.
- Free 7-day pass and tour booking forms
- One clear $35/mo membership with a 12-month rate lock
- Owner story and 'why Nitro' feature grid
- Contest-prep and lifestyle coaching page with pricing
- Coaching client portal
- Mobile-first build in Nitro's brand