Real Formulas USA
Real Formulas: a storefront that performs like the product
Real Formulas makes clinically dosed supplements with nothing to hide on the label. Their website didn't show it. We rebuilt the brand and the storefront so the first impression matches what's in the tub.
The challenge
Real Formulas had the formulas: clinical doses, no proprietary blends, made in the USA. But their website was a stock template that looked like every other supplement store. Several pages were empty, the products were buried in a long list, and nothing on the site said why this brand was different.
What we built
From stock template to a store that sells.
01
A bold new identity, page one
A dark, high-contrast look with big type that says performance brand before anyone reads a word.
02
Built different, by design
Their standards front and center: clinical doses, independent testing, zero fillers, made in the USA.
03
Every formula, one clean grid
All products in one clean, filterable grid instead of a long scrolling list with misaligned buttons.
04
Stacks built around goals
Goal-based bundles like Peak Output, Deep Reset and Daily Baseline that help customers buy more than one product.
05
Product pages that sell the science
Dose specs, feature pills and subscribe-and-save built in, so the page does the selling instead of the cart.
Launch content
We didn't just ship the site — we built launch-ready content straight from it, optimized for the way most customers actually see it first: on a phone.
Deliverables
The results.
- Brand strategy & identity system (colors, type, voice, guidelines)
- Custom Shopify storefront design & build
- Product, collection and stack pages
- Launch reel, Stories and feed content
- Ongoing social media management & site updates
Services on this project