Case Study
Tactical Descent → Tee Dimension
How we turned a single gym line into a six-world apparel universe — and coached the owner to run it.
RebrandCustom Shopify SiteSocial MediaCoaching
Visit the live site Strong roots. A brand boxed into one mood.
- —Crest didn't read small — the ornate TD mark got lost on shirts, avatars and ads.
- —One lane only — gym and discipline, with no room for humor, trades, pets or seasonal drops.
- —Template store — a stock theme with no reason to stay.
What we delivered
01
Complete Rebrand
20 logo directions explored. The final mark turns the O into a portal: a figure stepping through a ring of ember.
02
Custom Shopify Site
Six portals, each its own world with video, color and voice. Wormhole page transitions, virtual try-on, and a monthly drop membership.
03
Social Media Package
A full launch month designed, written and scheduled: 20 posts, 20 captions and 12 paid ad creatives.
04
Coaching
A staged launch roadmap, ready-to-film content scripts and hooks, and hands-on training so the owner can run it after launch.
"Working with Trevor Baker and Growth Aware has been one of the best decisions I've made for my businesses, Tee Dimension and Tactical Descent."
Jason McCraken
Founder, Tactical Descent & Tee Dimension
Services on this project