The Social Pour
The Social Pour
Jasper's hometown wine bar — a curated pour of low-intervention wines from small producers around the world, plus bottles from right here in Indiana.
Visit the live siteThe Social Pour homepage after the redesign
The challenge
A brand-new wine bar opening in a small Indiana town needed a website that could sell wine online, tell the story of its curated producers, and build a local audience from zero — all before the doors opened.
The approach
Growth Aware built a full e-commerce site with a product catalog, a blog (The Pour Post) to educate and attract wine-curious locals, and a social calendar that turned 'now open' into a recurring reason to visit.
Deliverables
The results.
- 70+ bottles available from around the world
- 10 featured wines by the glass
- 3+ social events each month
- Launched with a full online store and content engine