Family Fit Night
Family Fit Night
A free fall block party at BFIT East — inflatables, trick-or-treating, face painting, food trucks, and vendors, presented by BFIT, Growth Aware, and RiverCity Fit Expo.
Visit the live siteFamily Fit Night homepage after the redesign
The challenge
A free community event needed to drive RSVPs, recruit vendors, and tie attendance to a bigger cause — supporting local youth — all in a single landing experience.
The approach
Growth Aware built an event site that does three jobs at once: gets families to RSVP, recruits vendors with a clear application, and connects every visit to Young & Established, the youth org the event funds.
Deliverables
The results.
- Single-page RSVP and vendor recruitment
- Tied to a cause: 65,000+ people helped through Young & Established
- Presented by BFIT, Growth Aware, Formerly The Baker Group, and RiverCity Fit Expo
- Photo gallery capturing the energy of past events